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Email marketing is a rather old school but yet effective way of conveying your marketing messages to your target audience, if done properly. It helps organization of all sizes to increase brand awareness for a product or service. The challenge is we are trying to email our marketing messages to the same people that hundreds or other marketers and spammers want to reach if not thousands. Dealing with email marketing would require a little bit of knowledge on how to …

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The types of data that companies routinely capture from the internet about users such as websites they visit, social media behaviour and even search behaviour can let advertisers make a great profile of your computer for targeting ads. There are many ways of capturing data from a website that can be used to help measure user behaviour and the target market of a given business such as use of cookies, third parting cookies and of course analytical software and heat …

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Achieving a better position on a Search Engine Results Page (SERP) is a tricky thing to do. There are some crucial factors involved in the positioning of your website on the search engine results page. The success factors behind good SEO are good, relevant content that generates the right type of traffic for your website and your business. Yes, content is still the KING. In addition to that link referrals, social media referrals and page reputation help increase a certain …

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Web analytics is a powerful tool that has been used by the most successful and powerful companies in the world. A company website is arguably one of the best tools a company has got in terms of capturing customer/user behaviour and using it to benefit of the organization for informed decision making. “Without a doubt, we are living in a big data world where businesses are amassing unprecedented stores of information about their programs, campaigns and customers that are reaching …

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“The rising popularity of social networks has sparked tremendous commercial interests. Brands and companies have taken various approaches to capturing the business potential of social networks, such as posting targeted ads and building online brand communities” (Gu, Q. 2012). In this post I am going to focus on an emerging social media strategy and marketing responsiveness: Social Listening. What is social listening? The dynamics of marketing has been shifting from push marketing, where you feed your customers with tons of …

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Successful web presence is not only attracting traffic to your website but is engaging them in a meaningful experience and keeping them coming back. It is about creating an interactive, interesting, intriguing, and valuable user experience for your customers. What is website stickiness? Website stickiness is a website’s ability to retain online customers and prolong the duration of each visit on the website. To give you a better idea, the opposite of stickiness is bounce back which could arguably be …

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What is Big Data? Traditional marketing is losing its affect by the day as the end-user is trying out every method possible to block the advertising messages that are targeted at them. The reason behind is that traditional marketing has always been about intuition and guess work or mass marketing in some cases. Customers get bombarded by millions of irrelevant ads that do not interest them and are not addressing their needs or problems. Leading companies in the industry are …

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New Social Skills Needed What digital literacy is after all? Digital literacy in the simplest form could be explained as the ability to access, use and generate information using technological tools. It’s a set of skills that help individuals find, use, analyze, evaluate, summarize information with the help of digital technology i.e. internet, software, applications, mobile devices, and other computers devices in general. However, in a deeper sense digital literacy does not merely mean how to use internet or browse …

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Hello world!

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Hi, welcome to my new blog! I will be discussing interesting stuff about internet marketing, data analytics, latest industry trends, and emerging digital technologies here. enjoy!